Why You Need to Start Preparing for the American Data Privacy and Protection Act (ADPPA): Understanding its Impact on Enterprises

M. O'Malley
United States

Keywords: security, data privacy, ADPPA, compliance, regulation, AI algorithms, innovators, start-ups, data breaches


In the near future, the U.S. will likely pass the American Data Privacy and Protection Act (ADPPA), a major bill that introduces oversight on how consumer data is collected and processed from U.S. citizens. The legislation is aimed at reducing the number of data breaches and to rein in abuses on how AI algorithms are used to uncover insights that can be monetized. If passed, the bill will require businesses to audit their algorithms and explain to the FTC how they work and what data they collect. It is likely that there will be much confusion about how to conduct these audits and prove compliance with the FTC. Organizations that collect customer data must stay ahead of this legislation so they can decide how to best prepare for it. SenecaGlobal's Mike O’Malley, Senior Vice President of Strategy, has studied this issue, works with firms investing heavily in security and has expert insight on: • Size and type of companies that will need to comply with the ADPPA • Specific criteria that companies should use to evaluate their algorithms for reporting compliance • Unintended consequences of ADPPA such as violating user privacy, discriminating against certain ethnic groups or causing harm. • How ADPPA will affect innovators/start-ups developing next-generation AI/ML software solutions