The Dow Chemical Company,
Keywords: green chemistry, sustainable materials, personal care
Summary:The talk will present how green chemistry drives product innovation in home and personal care markets. Based on three recently launched products: MaizeCare™ hair fixative, SUNSPHERESTM bio sunscreen booster, and ACUSOL™ PRIME 1 Dispersant, this talk will focus on the functionality and biodegradation development to meet demanding performance requirements for home and personal care products. These three products exemplify the use of 100% natural, modified natural, and synthetic biodegradable polymers. In addition, we will further illustrate that improved performance is possible using fundamental materials science design principles.