Materials Science of Natural Material Based Hair Fixatives

Y.Q. Rao, T. Lan, K. Joshi
The Dow Chemical Company,
United States

Keywords: personal care, hair care, natural material

Summary:

Dow recently introduced a natural material based hair fixative product, MaizeCareā„¢, which offers exceptional humidity resistance, excellent durability and frizz control. It imparts styling durability and excellent humidity resistance and curl retention over 8 hours. In this talk, we will discuss the material science of this material. The mechanical and thermal properties of the material are measured at different relative humidities. The data suggests that MaizeCareā„¢ polymers are able to maintain its rigidity in high relative humidity better than polyvinyl pyrrolidone.