Sunday, May 13, 2018, 9:00 am - 5:00 pm, Anaheim Convention Center, Anaheim, CA
The subject of the workshop is the innovative transformation of knowledge into commercial products and services with a specific focus on the commercialization of new technology. The workshop begins by examining concepts associated with technology commercialization and then takes a deeper dive into intellectual property, new venture creation, valuation, and assessment methodology. Concepts are introduced that improve and accelerate the commercialization process, from decisions made by scientists at the research bench, through the development, patenting, and licensing of new technologies, to the formation of entrepreneurial enterprises.
The workshop has the following objectives:
Every new technology entering the market needs some breathing room from competition, to allow it time to develop and gain acceptance. Technologies usually rely on Intellectual property protection to provide this room to grow. This section will discuss two of the most important barriers to competitive entry, copyrights and patents.
In addition to the protection of intellectual assets, the successful management of intellectual property also involves prowess in trading intellectual assets. This section examines this topic by reviewing the basic legal and managerial dimensions of licensing intellectual property. Topics covered include: introduction to the legal framework for licensing in the United States and internationally; procedures for licensing out intellectual property; procedures for licensing in intellectual property; cross-licensing, cooperation and competition; linking licensing strategy to intellectual property protection; and, linking licensing strategy to overall corporate strategy.
Established companies can be very resistant to new technologies that threaten to make their existing investment in plant, people and patents irrelevant. History is full of examples of existing companies that were put out of business by new technologies that they had the opportunity to control and rejected. Often the inventor’s only option is to start a new company to develop the technology. Start-ups are exciting and can make a lot of money for the founders, but the road can be fraught with pitfalls.
This section will provide insight into the primary components of new venture creation including finding the right business model, the management team and financing.
How do you know how much to ask for a technology? This section will discuss standard methodologies and will provide participants with practical tools for valuing technologies.
This section will focus on a process for confirming (or, equally important) disproving the initial ideas of where a technology will find acceptance in the market and how much “breathing room” from competition it can expect the market to give it.
The workshop is intended for scientists and engineers who are interested in translating their research into the commercial marketplace, for professionals who are responsible for intellectual property management, in-licensing or out-licensing, and/or early stage venture creation or fore executives interested in broad introduction to technology commercialization.
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