Bill Waldo

Senior Business Consultant

TRITECH Small Business Development Center


Bill Waldo

Senior Business Consultant

Location: Irvine

Special Skills

Business PlanningDeveloping people and utilizing their skill setsDirecting sales personnel in achieving goalsForecasting needs to accomplish growthMarketingSalesStrategic planningTactical Planning

Special Industries

Food Services and Sales


Over a span of three decades, Bill Waldo developed a lucrative and rewarding company. He started from scratch and learned all about business along the way. With an incredible depth of knowledge based on his own experiences, Mr. Waldo applies his strategic planning skills and business instincts to the everyday dilemmas faced by business owners in Southern California.

After graduating from the University of Nevada at Las Vegas, Mr. Waldo started Supreme Foodservice Sales, his foodservice sales and marketing company in 1977. Initially the company was based in Las Vegas and after just seven years, Mr. Waldo expanded the company to Southern California and soon became one of the leaders in the industry. The company handled all of the foodservice sales and marketing activities for some of the largest food manufacturers in the country, representing companies such as Nestle, Sara Lee, Del Monte, HJ Heinz and The J.R. Simplot Company. The staff quickly grew to over 75 people including four executive chefs.

Throughout his career, Mr. Waldo has been asked to serve on several national industry advisory boards and spent several years as president of MarketTech, a national industry share group. In 2006, he completed the sale of his company, Supreme Foodservice Sales, and went on to become more involved in his local community.

In 2006, he became an investor, membership chairman, board representative, and co-screening director for Tech Coast Angels. He currently serves as a consultant for the SBA (Small Business Administration) and offers his expertise to start-up ventures through the TriTech Small Business Development Center in Irvine. Mr. Waldo owns Vantages, his own consulting firm that specializes in emerging growth companies. Through Vantages, Mr. Waldo enjoys a rewarding and worthwhile relationship with small companies that show promise.