Andy Behr has more than 25 years of experience in the tech industry. During his career, he has been involved in virtually every aspect of electronics design and manufacturing from semiconductor fabrication through final assembly. Andy has a deep technical understanding of leading-edge materials as well as business drivers and the market environment for the electronics industry. Andy began his career in the laboratory and has held positions of progressively increasing responsibility including technical service, sales, business development, marketing and executive leadership with well-known multi-national companies including 3M and Panasonic. His specific areas of experience and expertise include new product development, tech scouting, new market development, strategy, change management, channel management, market segmentation/analysis and B2B marketing.