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Location:Simpleafy, CA
Speaker:Ahmed Badruddin
Title:Co-Founder & CEO
Primary Industry:Smart Grid Software
Executive Summary:Simpleafy is an emerging Smart Grid software company with a data intelligence platform that specializes in analyzing metering and conservation data to help utilities engage their customers in a more focused, intimate way. The platform is specifically designed for LDCs (local distribution companies) that recognize the impact that business and marketing intelligence can bring. Our goal is to empower utilities to measure both conservation and marketing ROI, to help them steer their demand-side management investments, and reduce the risk of overspend or failing to meet conservation needs. Founded in 2010 and based in Toronto, Simpleafy’s unique technology provides utilities with a deep understanding of their customers’ lifestyles, motivations, and trends to increase conservation program engagement. The platform also identifies new conservation opportunities to save our customers millions of dollars per year in residential peak costs. Simpleafy delivers an unprecedented level of customer insight in the Smart Grid industry and enable utilities to maximize the value of the smart grid data they have collected.
Venture is:Seed Level

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