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Renewable Energy Commercialization

James A. Croce

James A. Croce

CEO

Nevada Institute for Renewable Energy Commercialization (NIREC)

As president and CEO, Jim provides overall strategic direction and guidance to the Nevada Institute for Renewable Energy Commercialization (NIREC), a Nevada nonprofit corporation dedicated to transforming renewable energy ideas into sustainable enterprises. Through its network of public and private funders, NIREC provides seed money and a comprehensive suite of business support services to renewable energy innovators to establish viable companies located in and around Nevada. Croce joined the organization in June 2009 at NIREC’s Incline Village, Nevada, headquarters.

Prior to his position with NIREC, Jim was president of Lipten Company, an energy services firm focused on the development of biomass-fueled renewable energy systems throughout North America.

From 2003 to 2008, Jim served as president and CEO of NextEnergy Center, a Michigan nonprofit corporation with a mission to commercialize energy technologies that positively contribute to the nation’s economic competitiveness, energy security, and the environment. Jim was NextEnergy’s first CEO and, under his leadership, led the company to become one of the nation’s leading firms fostering entrepreneurial development in the renewable energy space.

From 2001 to 2003, Jim worked at DTE Energy Technologies, a wholly owned subsidiary of one of the nation’s largest electric and gas utilities. He served as vice president of business development with responsibility for revenue growth and strategic alliances in the area of renewable energy and distributed power generation. From 1993 to 2001, he was employed by MCN Corporation, a diversified natural gas company that was later acquired by DTE Energy. While at MCN, Jim held engineering and managerial positions in System Planning, and served as executive director, business marketing and sales, and general manager of MichCon Pipeline Company. He also held engineering and management positions for 3M and ANR Pipeline Company from 1985 to 1992.

In 2005, Jim was appointed by Michigan Governor Jennifer M. Granholm to serve a three year term on the state’s Strategic Economic Investment and Commercialization Board, charged with overseeing Michigan’s 21st Century Jobs Fund program. Governor Granholm appointed him in 2006 to the Michigan Renewable Fuels Commission, charged with developing strategies to encourage the growth of renewable fuels.

Jim is a member of Wayne State University’s Engineering College Board of Visitors and Electrical Engineering Industrial Advisory Council. He was inducted into the Wayne State University Engineering Hall of Fame in 2004, and one year later was awarded TechTown Developer of the Year. In 2007, Jim received The Grant Thornton Leader and Innovator of the Year Award.

Jim is co-founder and a member of the board of directors of the Michigan Sustainable Energy Coalition, a renewable energy policy advocacy group located in Lansing, Michigan, and serves on the board of directors of Forgotten Harvest, a nonprofit human services organization.

Jim received a BS with honors in electrical and computer engineering from Wayne State University. His post graduate work was in business administration.

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