National Manager, Advanced Technology Group
Toyota Motor Sales
Bill Reinert is The National Manager in charge of the Advanced Technology Group for Toyota Motor Sales, USA. In that role he is responsible for the long-range product planning for all alternative fueled Toyota vehicles. Bill’s responsibilities include product planning for hybrid vehicles, including the new Prius, and cross car line hybrid issues; fuel cell vehicles using both direct hydrogen and fuel reformation designs; full-featured electric vehicles; city electric vehicles and sustainable transportation systems.
Bill is also working with the World Wildlife Fund in the Galapagos Islands to establish a global model for energy use in developing economies.
Most recently, Bill and his group have launched the first hydrogen powered fuel cell vehicles in the US. To successfully complete this effort, Bill’s group worked with state and local regional code officials as well as emergency response providers. In addition they developed the world’s first multi-vehicle hydrogen-by-electrolysis station powered by renewable electricity.
Prior to his current role, Bill was project director for Project Perseus, a Toyota initiative to investigate markets for distributed power devices including micro-turbines and stationary fuel cells.
Before coming to Toyota, Bill spent several years developing advanced neural network applications and advanced energy systems for Hewlett Packard. In addition, Bill developed alternative energy solutions for Bell Labs.
Bill has a master’s degree in energy engineering from the University of Colorado, Boulder and did his undergraduate work in biopsychology with the University of Missouri at Kansas City.
Bill lives in Rancho Santa Margarita, CA with his wife Pam, 2 dogs and one very busy cat.